lec08-3 - Imagery and Memory Psychology 355 Cognitive...

Info icon This preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
Imagery and Memory Psychology 355: Cognitive Psychology Winter Quarter 2009 2/26/2009
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
P 355, Miyamoto, Winter '09 2 Outline Why is mental imagery useful & adaptive? Imagery helps to create strong memories Bower and Winzenz (1970): The efficacy of interactive images Wollen, Weber, & Lowry, (1972): Bizarreness doesn't hurt, but it doesn't help either. Paivio's dual code hypothesis Mnemonics that emphasize the use of imagery Next: Why Is Mental Imagery Useful & Adaptive?
Image of page 2