lec08-3 - Imagery and Memory Psychology 355 Cognitive...

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Imagery and Memory Psychology 355: Cognitive Psychology Winter Quarter 2009 2/26/2009
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P 355, Miyamoto, Winter '09 2 Outline • Imagery helps to create strong memories • Bower and Winzenz (1970): The efficacy of interactive images • Wollen, Weber, & Lowry, (1972): Bizarreness doesn't hurt, but it doesn't help either. • Paivio's dual code hypothesis • Mnemonics that emphasize the use of imagery Next: Why Is Mental Imagery Useful & Adaptive?
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P 355, Miyamoto, Winter '09 3 • Navigating in real world environments • Problem solving Given: o radius r = 1 o length of a = 0.9 o line b is perpendicular to line a What is the length of x? • Imagery helps to create strong memories a x r b Next: Visualization & Memory – Bower & Winzenz
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P 355, Miyamoto, Winter '09 4 Visualization and Memory • Mental imagery enhances memory: • Repetition Group: Repeated a word pair, e.g., "boat-tree-boat- tree-boat-tree-. ..." • Imagery Group: Form a mental image in which the two objects are interacting. • Both groups had 5 seconds per word pair. Above: Results for Bower & Winzenz (1970) Next: Non-Effects of Bizarreness of Imagery
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P 355, Miyamoto, Winter '09 5 on Mnemonic Efficacy of Images • Pictures were either non-bizarre or bizarre. • Pictures were either non-interacting or interacting.
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This note was uploaded on 10/05/2009 for the course PSYCH 355 taught by Professor Miyamoto during the Winter '08 term at University of Washington.

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lec08-3 - Imagery and Memory Psychology 355 Cognitive...

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