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T-1.8.1Details of AssessmentTerm and YearTerm 1/2019Time allowed4 Weeks Assessment No1Assessment Weighting50%Assessment TypeE-Marketing Plan And Integrated Marketing Communication PlanDue DateWeek 5RoomDetails of SubjectQualificationBSB52415 Diploma of Marketing and CommunicationSubject NameMarketing Communication IIDetails of Unit(s) of competencyUnit Code (s) and NamesBSBMKG510 Plan e-marketing communicationsBSBMKG523 Design and develop an integrated marketing communication planDetails of StudentStudent NameFelipe Silveira OyamaCollegeAAIStudent ID201837790Student Declaration:I declare that the work submitted is my own, and has not been copied or plagiarised from any person or source.Signature: ___________________________Date: _______/________/_______________Details of AssessorAssessor’s NameAssessment OutcomeResultsCompetent Not Yet CompetentMarks/ 50FEEDBACK TO STUDENTProgressive feedback to students, identifying gaps in competency and comments on positive improvements:________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Marketing Communication II, Assessment No.1Page 1v1.0, Last updated on 29/02/2020 by MM
T-1.8.1Student Declaration:I declare that I have been assessed in this unit, and I have been advised of my result. I am also aware of my right to appeal and the reassessment procedure.Signature: ____________________________Date: ____/_____/_____Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedbackStudent did not attend the feedback session. Feedback provided on assessment.Signature:____________________________Date: ____/_____/_____Marketing Communication II, Assessment No.1Page 2v1.0, Last updated on 29/02/2020 by MM
T-1.8.1Purpose of the AssessmentThe purpose of this assessment is to assess the student in the following learning outcomes:Competent (C)Not Yet Competent(NYC)BSBMKG510 Plan e-marketing communications1.1 In consultation with relevant personnel, determine electronic marketing (e-marketing) purpose and objectives reflecting organisation’s strategy, direction and values1.2 Develop an e-marketing strategy or plan that addresses aims and targets of organisation’s existing business or marketing plan, and is consistent with organisational and budgetary requirements1.3 Develop a value proposition for e-marketing strategy or plan1.4 Identify, cost and detail e-marketing tools for the organisation and its products and services in the e-marketing strategy or plan1.5 Identify and incorporate e-marketing approaches, tools and strategies to reach target market and achieve objectives1.6 Ensure e-marketing strategy or plan includes an action plan, schedule and budget estimates for developing and implementing e-marketing strategies1.7 Ensure e-marketing strategy or plan includes effectiveness measures and meets legal and ethical requirements2.1 Evaluate website marketing objectives to ensure they are consistent with e-marketing strategy or plan, and modify if required2.2 Establish strategies for evaluation of website as a marketing tool2.3 Evaluate website design according to e-marketing strategy, to ensure the