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f09649x1rev - MKTG 649 Marketing Management Fall 2009 Exam...

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MKTG 649, Fall 2009, Exam I Review Questions – Page 1 of 12 MKTG 649: Marketing Management, Fall 2009 Exam I Review Questions NOTES: Exam date: Wed, Sep 23, 2009(bring Scantron®). These questions are illustrative. In addition to studying this set, you should also consult the relevant chapters of your text and your lectures notes. Review this set and feel free to discuss with me, should you have any questions or concerns. Chapter 1 – Defining Marketing for the Twenty-First Century 1. Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. a. internally b. management c. segmentation d. training e. integration 2. The computer __________ consists of the manufacturers of computer memory chips, monitors, keyboards, coaxial cables, modems, software, storage systems (disks, hard drives, portable USB media), and those who install, repair, and maintain systems and software. a. marketplace b. macromarket c. metamarket d. marketspace e. micromarket 3. Which is true? 4. __________ is a combination of quality, service, and price. 5. Which of the following is a part of the distribution channel for a producer of bottled water? 6. Intel, one of the largest producers of integrated circuit chips, puts a great deal of effort into expanding production of chips to drive down the cost and thus expand the market. This is most indicative of the __________ concept. a. production b. product c. customer d. marketing e. societal
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MKTG 649, Fall 2009, Exam I Review Questions – Page 2 of 12 7. Which of the following represents the product concept?
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