f09649x1rev - MKTG 649: Marketing Management, Fall 2009...

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MKTG 649, Fall 2009, Exam I Review Questions – Page 1 of 12 MKTG 649: Marketing Management, Fall 2009 Exam I Review Questions NOTES: Exam date: Wed, Sep 23, 2009(bring Scantron®). These questions are illustrative. In addition to studying this set, you should also consult the relevant chapters of your text and your lectures notes. Review this set and feel free to discuss with me, should you have any questions or concerns. Chapter 1 – Defining Marketing for the Twenty-First Century 1. Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. a. internally b. management c. segmentation d. training e. integration 2. The computer __________ consists of the manufacturers of computer memory chips, monitors, keyboards, coaxial cables, modems, software, storage systems (disks, hard drives, portable USB media), and those who install, repair, and maintain systems and software. a. marketplace b. macromarket c. metamarket d. marketspace e. micromarket 3. Which is true? a. Marketers create needs. b. A person’s need for food or shelter is a creation of marketers. c. Wants become needs when they are directed at specific objects that might satisfy the want. d. Needs pre-exist marketers. e. Demand strictly means desire for some object. 4. __________ is a combination of quality, service, and price. a. The customer value triad b. The consumer cost-benefit ratio c. A customer satisfaction level d. Price-setting e. Benefit evaluation 5. Which of the following is a part of the distribution channel for a producer of bottled water? a. The toll-free number it uses for customer orders. b. The print media that runs its advertisements. c. The retail store where bottled water is sold. d. The bank where it borrowed the money to purchase its filtration system. e. The insurance company that insures the company in the event of litigation. 6. Intel, one of the largest producers of integrated circuit chips, puts a great deal of effort into expanding production of chips to drive down the cost and thus expand the market. This is most indicative of the __________ concept. a. production b. product c. customer d. marketing e. societal
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MKTG 649, Fall 2009, Exam I Review Questions – Page 2 of 12 7. Which of the following represents the product concept? a. Selling more products will allow for lower production costs and higher profits. b. It is both a proactive and a reactive form of marketing. c. It is a customer-centered, “sense and respond” philosophy. d. Consumers, if left alone, will not buy enough of the organization’s product. e. A better mousetrap will lead people to beat a path to the marketer’s door. 8. The holistic marketing concept rests on which four sets of forces?
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This note was uploaded on 10/07/2009 for the course MKTG 649 taught by Professor Hussain during the Fall '08 term at S.F. State.

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f09649x1rev - MKTG 649: Marketing Management, Fall 2009...

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