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f09649x2rev - MKTG 649 Marketing Management Fall 2009 Exam...

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MKTG 649, Fall 2009, Exam 2 Review Set – Page 1 of 10 MKTG 649: Marketing Management, Fall 2009 Exam 2 Review Questions NOTES: Exam date: Wed, Oct 21, 2009(bring Scantron®). These questions are illustrative. In addition to studying this set, you should also consult the relevant chapters of your text and your lectures notes. Feel free to discuss with me, should you have any questions or concerns. Chapter 6 – Analyzing Business Markets 1. The business market differs from the consumer market in that __________. a. more mass media are used to communicate with the business market b. it is a much larger market with many more buyers than the consumer market c. it is a much smaller market in dollar volume than the consumer market d. more product customization takes place in the consumer market e. it acquires goods or services in order to use them for another purpose, as opposed to acquiring goods or services for personal consumption 2. Business buying behavior differs from consumer buying behavior in that __________. 3. Business buyers _________. 4. The buying department for a nursing home is informed the price of the ibuprofen used for patient medication has increased by 15 percent. He orders a new supply anyway because he knows he can pass the increase on to the clients. This is an example of business products having __________ demand. 5. Angelo Weinstein is a produce buyer for Alliant, a large food supplier. He is buying lettuce, cucumbers, and tomatoes for producing pre-made salads. He orders the same number and quality of these vegetables as before but notices that his supplier’s prices have increased slightly. Angelo is conducting a __________. a. straight rebuy b. direct purchase c. modified rebuy d. new task buy e. reciprocal buy
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