Week 8-reality TV

Week 8-reality TV - Week 8-Reality TV 13/10/2008 16:16:00...

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Unformatted text preview: Week 8-Reality TV 13/10/2008 16:16:00 The Hills Product Placement Old house production, epic records, sbe, sony bmg, conde nast o Narrative of hills exists to promote these products o Positions as employees of companies o Web based components Virtual hills The hills.com Follows their dont just watch it, live it slogan new tech complicates theories of product placement, reality itself tech also alters how women are perceived as consumers target audience is young women o important for marketers and corporate interest that have attached themselves to show o lifestyle branding o unscripted-shows a disclaimer in England girls real world has been scouted and selected product placement consistent with other mtv programs o 3 main companies: teen vogue, bolthouse, epic records o city of angels teen vogue sent Lauren and whit to get hair changed to be more teen vogue- episode of teen vogue look intern/star subject-has been on the cover-indicative of her appeal to the market dolce group partnered with sbe mtv set last real world in same neighborhood sony bmg o subsidiary aforementioned clubs with Epic record artists playing-sometimes love interest o titles get flashed onto screen in style of music video o decision that industry had to make with intro of tech o until 5 or 6 years ago the music industry was self efficient did not need to dot with the other areas of the media ford virtual agency?? Vhills platform o Laurens fashion line o Mtv suggesting that everyone can afford and live this lifestyle-whether digital or no Imnmtv.com? allows viewers to chat with girls o Social network o Connectivity allows girls access to stars o Virtual friends=real friends? Positioning of characters as normal jeopardizes reality of show o Gossip magazines complicate and spoil shows Seiter Lecture Sociological generalization-be careful when saying people have no taste, etc Cant make that assessment from tv schedules Tv does the best it can with limited offerings In the 300 channel environment, its still limiting o A lot has o do with reality tv, a lot is cheap unscripted programming What made reality tv possible?...
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This note was uploaded on 10/07/2009 for the course CTCS 191 at USC.

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Week 8-reality TV - Week 8-Reality TV 13/10/2008 16:16:00...

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