Burkhart-Zoomerang Assignment

Burkhart-Zoomerang Assignment - According to the marketing...

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According to the marketing concept, the success of a company depends on perceiving the needs of one’s customers and creating a product for them(book 11). If a group of consumers does not want or need the product offered, there is no reason to produce this item(book 11). The key to triumphing over competitors is to do extensive research before design and production begins. Zoomerang.com is a brilliant site where this research can be completed. Free webinars, demos, and tutorials on this site will provide the education and insight on the creation and value of surveys. White papers are also free on topics important to the techniques of building surveys and marketing research. Materials can be quickly downloaded and listened to in minutes any time of the day or night at one’s convenience. Zoomerang offers over 100 templates for a company’s own personal use. These can be very helpful for beginning marketers who are unsure of what type of survey to use.
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This note was uploaded on 10/09/2009 for the course TEC marketing taught by Professor Brown during the Spring '09 term at Central Pennsylvania.

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Burkhart-Zoomerang Assignment - According to the marketing...

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