bcor2500_chapter2

bcor2500_chapter2 - Bridging the Analysis Gap:...

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Bridging the Analysis Gap: Multidimensional Analysis Ken Kozar/Tom Miaskiewicz Ken Kozar/Tom Miaskiewicz Leeds School of Business Leeds School of Business University of Colorado/Boulder University of Colorado/Boulder
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Bridging the Analysis Gap Analysis gap How do we go from data to information? Data > Information > Knowledge > Power Information is data that has meaning / is useful Fruit wholesaler example (pg. 29+) Distributes fruit in 4 markets Sells 4 types of fruit Sales in multiple quarters
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3 Dimensions Distinct categories Customers, geographic regions, etc. Time, product, and market are the dimensions in the fruit wholesaler example
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4 Measures Quantitative expression Sales, profitability, etc. Measures are analyzed by dimensions Sales by region by salesperson Sales by region by product
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5 Dimensions/Measures Table P-1 (Lisa Example) Store 1 2 3 4 5 YTD Lovesick Lake 103 103 135 115 128 119 Wingtip 76 84 104 89 111 93 Tailspin 66 93 80 88 91 84 Contoso 84 35 104 74 95 84 Tkachuk 74 84 80 74 82 79
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bcor2500_chapter2 - Bridging the Analysis Gap:...

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