bcor2500_ecommerce

bcor2500_ecommerce - BCOR 2500: eCommerce Ken Kozar/Tom...

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BCOR 2500: e-Commerce Ken Kozar/Tom Miaskiewicz Ken Kozar/Tom Miaskiewicz Leeds School of Business Leeds School of Business University of Colorado/Boulder University of Colorado/Boulder
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Why e-Commerce? Selling goods and services online e-Commerce vs. e-Business But why? Reduced costs and increased revenues Low cost? Low risk? Open 24/7 Increased market size (the world?)
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Prerequisites to e-Commerce Many online businesses fail Before launch, need to think about: Business model Financial plan Operations plan Marketing plan Internationalization plan
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Example Online Store - Unique Bicycles Local bike shop based in London, UK Unique / custom bike dealer Looking to double their sales Selling within the European Union Marketing through search engines, banner ads, newsletters
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Many web sites are still not usable http://www.fiberopticproducts.com/
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bcor2500_ecommerce - BCOR 2500: eCommerce Ken Kozar/Tom...

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