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1Running head: COMPARATIVE CRITIQUE OF SEVEN ARTICLES PUBLIC RELATIONSROLE OF SCHOOL LEADERSComparative Critique of Seven Articles: Public Relations Role of School LeadersWhitney SmithEDUC 742 Educational Leadership and School RelationsLiberty UniversityFebruary 23, 2020Dr. Delilah Jackson
2COMPARATIVE CRITIQUE OF SEVEN ARTICLES PUBLIC RELATIONS ROLE OF SCHOOL LEADERSAbstractThis purpose of this paper is to compare seven articles from the field of public relations in regardto the role of education leaders. In a broad sense, public relations are the key element that allow organizations to connect and build relationships. An organizations success depends up the its ability to work cooperatively amongst themselves and with its target group. The two-way communication between internal and external entities allow an organization to work together to reach goals, build the brand, and celebrate accomplishments. Within education, public relations are as equally important. As all stakeholders share ownership in public relations it is the responsibility of educational leaders to maintain effective public relations. When maintaining public relations, educational leaders must be intentional how and why they are sharing information. As Christians we are instructed to let our light shine before men in order to draw people closer to Jesus. This same mentality can be applied to public relations within education asour actions and deeds will either draw people in support or push people away in abhorrence.
3COMPARATIVE CRITIQUE OF SEVEN ARTICLES PUBLIC RELATIONS ROLE OF SCHOOL LEADERSComparative Critique of Seven ArticlesIntroductionThe National School Public Relations Association (NSPRA) defines educational public relations as a planned and systematic management function designed to improve the programs and services of an education organization (NSPRA, n.d.). As the world around us continues to change, the need for effective public relations within educational systems becomes critically important. Schools are considered to be one of the most important institutions to shape the familyand affect future society (Coruk, 2018). As we continue to move toward a more technology driven society and education continues to receive heavy scrutiny from all levels; successful public relations within schools must be innovative and intentional. Successful public relations through mutual communication, understanding, and respect is the necessary ingredient to studentand school success. Public relations programs within schools provide opportunities to interpret public attitudes, identify and help shape policies and procedures in the public interest, and carry on involvement and information activities in order to gain the understanding and support of the public (NSPR, n.d.). The seven articles presented in the paper will compare the role of school leaders in public relations.