wks2-3-IS & STM.-part2(2) - Business Strategy to IS...

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Business Strategy to IS Goal v How Corporate Strategy is Enabled 11
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Information Systems 22 Business Strategy Information Strategy Organizational Strategy
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Information Systems Strategy v Business Strategy: a well-articulated vision of the company. Where it wants to go. What it wants to become and how it expects to define and achieve its goals. v Organizational Strategy: the methods used to implement the business strategy. It incorporates the business processes necessary for the successful achievement of goals. v Information Strategy: is used to gain strategic 33
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Business Objectives of an Information System v Operational excellence v New products, services, and business models v Customer and supplier intimacy v Improved decision making v Competitive advantage v Survival 44
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Operational Excellence v Improved efficiency = higher profitability v Information systems & technologies improve higher levels of efficiency and productivity 55
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New Products, Services, Bus. Models v Information systems and technologies enable firms to create new products, services, and business models Business Model: how a company produces, delivers, and sells its products and services v The music industry has seen drastic changes in business models in recent years 66
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v Customers who are served well become repeat customers who purchase more v Close relationships with suppliers result in lower costs 77
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Improved Decision Making v A company’s bottom line can be hurt by managers
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This note was uploaded on 10/09/2009 for the course H ADM 105 at Cornell University (Engineering School).

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wks2-3-IS & STM.-part2(2) - Business Strategy to IS...

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