LIGN 176 syllabus

LIGN 176 syllabus - Farrell Ackerman Fall Quarter 2009...

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Farrell Ackerman Fall Quarter 2009 C OURSE   DESCRIPTION   AND   GOALS What are the beliefs that guide our e.g., purchases, votes, and how do we come to  believe such things? Commercial/political/religious advertising and public relations are  obvious areas where carefully crafted language, in conjunction with an understanding of  how language is used, constitute the basic tools for constructing persuasive messages.  The course focuses on the methods and techniques used in propagating beliefs, rather  than on evaluating the value or correctness of particular beliefs.  The disciplinary bias of the course is on the explanatory role that   linguistic  analysis , broadly interpreted, can play in examining (per)suasive uses of language. For  this reason we focus on providing an overview of basic ways that linguists approach the  study of language as distinct from approaches adopted by other disciplines. This course,  in other words, has a linguistic slant, though no knowledge of linguistics is assumed: a 
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LIGN 176 syllabus - Farrell Ackerman Fall Quarter 2009...

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