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Unformatted text preview: How long does it take for someone to decide if they like you? 30 seconds Sales Presentation (Pitch) Anytime you speak with the intent to persuade Chapter 2 Be The Brand Perception is important Perception is reality of course there are misperceptions Brand The perception people have of the experience of having a relationship with you Brand Values The ideals you bring to the relationship Gillette Core Values Achievement Collaboration Integrity Brand Promise An expression of your commitment to your values Ritz-Carlton Credo We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience The Coca-Cola Promise The Coca-Cola Company exists to benefit and refresh everyone it touches Homework Assignment Come up with your own Brand Promise Read Chapters 4-5...
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