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MKT 410 - 10

MKT 410 - 10 - “facts” Channels • People change their...

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9/23/09 Lecture 10 Appearance Better you take care of the body the better you will feel when you present Guarantees Our research indicates that this stock has the potential to increase 15% of x years o Use this when you can’t make promises Body Talk about issues o Something the company is trying to get fixed o Example) You have three key concerns. Lets take a look at those now. Client’s satisfaction solution ISB Sequences Issue Solution Benefit – The result that you get. Why should they choose company o Money, team morale, time efficiency o Make a decision based on emotion and they will justify it by the features
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Unformatted text preview: “facts” Channels • People change their internal channels • When this happens they can become confused • When someone is confused it is difficult for someone to make up their mind o “A confused mind is a indecisive mind” How can you keep people engaged? • Audio/Visuals • Stars o Startle o Tell a story or a joke o Ask a question o Recite a quote • *The less you speak and the more the client speaks the better it is USP • What makes you unique from the competition • Provide them a uniqueness they otherwise can’t find in the market placel...
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