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Unformatted text preview: “facts” Channels • People change their internal channels • When this happens they can become confused • When someone is confused it is difficult for someone to make up their mind o “A confused mind is a indecisive mind” How can you keep people engaged? • Audio/Visuals • Stars o Startle o Tell a story or a joke o Ask a question o Recite a quote • *The less you speak and the more the client speaks the better it is USP • What makes you unique from the competition • Provide them a uniqueness they otherwise can’t find in the market placel...
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- 15%, o o Money, Issue Solution Benefit, placel Startle Tell