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Unformatted text preview: facts Channels People change their internal channels When this happens they can become confused When someone is confused it is difficult for someone to make up their mind o A confused mind is a indecisive mind How can you keep people engaged? Audio/Visuals Stars o Startle o Tell a story or a joke o Ask a question o Recite a quote *The less you speak and the more the client speaks the better it is USP What makes you unique from the competition Provide them a uniqueness they otherwise cant find in the market placel...
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This note was uploaded on 10/12/2009 for the course MKT 410 at USC.