MKT 410 - 14

MKT 410 - 14 - Visuals • Use Charts instead of text if...

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10/07/09 Lecture 14 Impact of Visuals 1. Perception 2. Attention 3. Comp. 4. Agreement 5. Retention 6. Actions Six-by-Six Rule No more than six bullets and six words per bullet
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Unformatted text preview: Visuals • Use Charts instead of text if possible Font • Use San Serif...
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