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Lecture 3 - Lecture 3 1920s Distribution was on the rise...

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9/8/09 Lecture 3 1920s Distribution was on the rise Most ticket sold in this decade – no competition They were watching silent movies (pantomime) – they did not know they were making silent films Movies made enormous amounts of money and there was no language barrier Vertical Integration existed o Independent Studio owners were not pleased Sound (1928) o Not all studios were ready o Resulted in a decline and retrenching 1930s WWII near the end of the 30s Coming of sound impact of movie because it created language barriers Independent theaters petitioned to break up monopoly WWII stopped the business because energy geared towards war effort 1940s Television created in the 1940s At the end of WWII three things came together 1. A lot of the major talent came back and did not want to sign a long contract 2. Television was the enemy – new technology is always feared People stayed home and theater declined 3. 1948 – Theater owning studios were forced to sign “consent decrees” aka Paramount Case
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