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Unformatted text preview: Mouth. Very risky so rarely made out of the USA or in a different language o Local language movie that travel Something about it makes it entertaining out of the market. Exports well Examples – Pans Labyrinth, Life is Beautiful, Devil Wears Prada (made more money outside the US than in the US). o Local language movie that doesn’t travel Standard movie made in any local movie industry In fact, it might not even do well in the market of origin. Examples – Baseball movies, Shorts...
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- vice president, Viral marketing, Word of mouth, Executive Vice President of Distribution IMAX