Lecture #1

Lecture #1 - Mouth. Very risky so rarely made out of the...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
8/25/09 Executive Vice President of Distribution IMAX Lecture # 1 Will Ferrel “Landlord” 2007 o Viral advertising o Showed power of the internet despite receiving no publicity Sent back and forth between people and Will was not even immediately noticed Web o Web is an important and has not yet been structured o People who upload videos are entrepreneurs o Direct to the customers One on one relationship between content and customer (first time) Three types of movies o English language big tent pole movie Deliberately global and high risk Making it in such a way that lots and lots of people show up through Word of
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Mouth. Very risky so rarely made out of the USA or in a different language o Local language movie that travel Something about it makes it entertaining out of the market. Exports well Examples Pans Labyrinth, Life is Beautiful, Devil Wears Prada (made more money outside the US than in the US). o Local language movie that doesnt travel Standard movie made in any local movie industry In fact, it might not even do well in the market of origin. Examples Baseball movies, Shorts...
View Full Document

Page1 / 2

Lecture #1 - Mouth. Very risky so rarely made out of the...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online