Lecture #1

Lecture #1 - Mouth Very risky so rarely made out of the USA...

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8/25/09 Executive Vice President of Distribution IMAX Lecture # 1 Will Ferrel “Landlord” 2007 o Viral advertising o Showed power of the internet despite receiving no publicity Sent back and forth between people and Will was not even immediately noticed Web o Web is an important and has not yet been structured o People who upload videos are entrepreneurs o Direct to the customers One on one relationship between content and customer (first time) Three types of movies o English language big tent pole movie Deliberately global and high risk Making it in such a way that lots and lots of people show up through Word of
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Unformatted text preview: Mouth. Very risky so rarely made out of the USA or in a different language o Local language movie that travel Something about it makes it entertaining out of the market. Exports well Examples – Pans Labyrinth, Life is Beautiful, Devil Wears Prada (made more money outside the US than in the US). o Local language movie that doesn’t travel Standard movie made in any local movie industry In fact, it might not even do well in the market of origin. Examples – Baseball movies, Shorts...
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Lecture #1 - Mouth Very risky so rarely made out of the USA...

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