Decision_Making_Creativity_and_Communication

Decision_Making_Creativity_and_Communication - Decision...

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Decision Making, Creativity Professor Sang H. Nam  
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Choices… Choices… Life is a series of making choices. Life is a series of making choices.
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Decision Making Defined   Conscious process of making choices among one or more alternatives with the intention of moving toward some desired state of affairs
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How individuals make choices?   Rational Model Bounded Rationality Model Implicit Favorite (Rationalizing) Model
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3. Develop 3. Develop alternatives alternatives 1. Identify 1. Identify problem problem 2. Choose 2. Choose decision decision style style Rational Decision Making Model   4. Choose 4. Choose best solution best solution 5. Implement 5. Implement solution solution 6. Evaluate 6. Evaluate decision decision
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Bounded Rationality Model Bounded Rationality Limited Search Inadequate Information and Control Decisions Satisficing
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Implicit Favorite Model   Set an objective Determine an implicit favorite choice Set up criteria Search for information Select information to justify the choice of the implicit favorite
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Barriers to Effective DM   Limited information Limited capability to process information Perceptual errors and biases Fear of failure Conformity pressure
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Decision_Making_Creativity_and_Communication - Decision...

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