Decode Media Presentation.pptx - Decode Media Mixed...

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Decode Media Mixed Messages Presented By: Kassandra Cheatle
Rhetoric al Devices Pathos- Use of emotional strategies to appeal buyer Logos- Use of logic or reason Ethos- Use of credibility or character
Stelara Commercial Featured in commercial is CariDee English Spokesperson for Stelara Medicine desgined to treat psoriasis
What body language or facial expressions do you notice? Shows carefree and fun attitude Shows happiness.
Uses both Logos and Ethos devises. Logos- minimum of 75% clearer skin Ethos- celebrity markets medicine
Created by Janssen. People suffering from psoriasis Ask doctor to prescribe Stelara

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