Chapter 6

Chapter 6 - Chapter 6 Attitudes and social behavior...

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Chapter 6 Attitudes and social behavior Attitudes - Allport stated, in 1935, that attitudes were the most indispensable concept in social psychology. Attitudes: evaluations of target - Attitude - is an individual’s evaluation of a target. - The target can be an object, issue, person, group, behavior of any other identifiable aspect of the environment (color, emotion) - By calling it an evaluation theorists men that an attitude is a good- bad judgment: it represents the individuals overall assessment of whether a particular target is positive or negative—cannot be seen directly - Attitudes always have targets. Ideologies or values, controversial issues, individuals people, groups, objects, behavior - Social psychologists are mostly interested in controversial issues, ethnic groups, and consequential behaviors Three parts of attitudes - Attitudes come from emotional reactions, cognitive information and past behavior - Mark Zanna and john Rempel proposed that whether an individual evaluates a target positively or negatively will depend on three things. 1. How the object makes the person feel 2. The persons believes about the object 3. Previous actions towards the object -Confusing issue in the attitude literate: two-way relationship between attitudes and behavior. Previous behavior may contribute to a current attitude. current attitudes also cause future behavior . - Victoria Esses and greg Maio argued that attitudes toward certain targets depend mostly on peoples feelings toward those targets, whereas attitudes toward other targets depend mostly on peoples knowledge and beliefs - e.g. blood donation- peoples feelings controversial social issues- peoples belifs - emotions and feelings usually dominate ambivalent attitudes- attitudes containing conflicting elements - ian newby- clark, ian mcgregor, and mark Zanna belive that many people do not like attitudinal ambivalence, it is unpleasant - Zanna
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This note was uploaded on 10/12/2009 for the course MIT 2000 taught by Professor Da during the Spring '09 term at Acadia.

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Chapter 6 - Chapter 6 Attitudes and social behavior...

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