sep.16 - Sociology and advertising September 16, 2008 The...

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Sociology and advertising September 16, 2008 The Eight major stages of advertising history Period Date Developments Preliterate period 3000-400 B.C Low literacy; iconic identifiers Classical period 400 B.C- A.D. 100 Increased literacy; iconic or logotype identifiers Classical period to middle ages A.D. 100- 1400 Little change; criers Late middle ages 1400- 1600 The margin between two systems of advertising: depending on the voice and or the eye Early mass media period 1600- 1900 Newspaper advertisements - (The great transition) transition between stages The brand name and the advertising agency—brand names has their way of promoting themselves by going to advertising agency’s’ The brand name Advertising agency Twentieth century mass media period 1900-1920 Newspaper and magazines- once we have urban centers in place we begin to have newspapers for example - Period where advertising industry becomes more “professional” - Standards that should be followed Era of electronic advertising
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This note was uploaded on 10/12/2009 for the course MIT 2000 taught by Professor Da during the Spring '09 term at Acadia.

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sep.16 - Sociology and advertising September 16, 2008 The...

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