Sept.23 - Soc and advertising September 23 Criticisms and...

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Soc and advertising September 23 Criticisms and defenses of advertising 1. Why advertising matters (according to Warren Berger) a. Advertising is one of the Pistons that drive the global economy b. It may be one of the most powerful art forms on earth i. E.g. absolute vodka; attempt to connect artist work in the 21 st century to their product c. It shapes our popular culture Levis wasn’t popular enough TV is a function of advertising d. It is endlessly entertaining (sometimes) e. It can enlighten and inspire i. Ads against guns, gambling ii. Send message beyond just the product they are advertising f. It is a mirror that reflects our values, hopes, dreams, and fears i. “The riches ands more faithful daily reflections on society” ii. Renewed emphasis on family values, ads reflected this g. It knows our secrets i. They know what we want and how to appeal to us ii. h. It gainfully employs some of the most talented actors, designers, writers, filmmakers, world leaders, and performing animals
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Sept.23 - Soc and advertising September 23 Criticisms and...

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