1a Business Plan Planning

1a Business Plan Planning - Young / Old Up Market High...

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OPPORTUNITY Identification ORGANISATION THE ENTREPRENEUR RESOURCES Leadership & Direction
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Stage 1 Stage 2 Stage 3 Stage 4 Stage 5 Technical Forecasting Development Operational Management Challenges Challenges Challenges Challenges Challenges COMMERCIALISATION Production Management Finance. Marketing, Sales Facilitate Partnering Make the Business Case Growth, Production, Distribution Brand, Delegation, Systems, Control, Innovation
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Demand Pattern MOORE’S CHASM PRAGMATISTS VISIONARIES TAKE OFF Buy on your Late Laggards Time Promise Majority
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Market Positioning (1) Functional Core Emotional Benefits Aesthetic Attraction Positioning the Product
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Market Positioning (2) Price Perceived Quality High tech / Low tech Demographic Imagery
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Unformatted text preview: Young / Old Up Market High Performance Limited No & Type of Features Branding Imagery Service and Support Attitude towards Suppliers eg Ethical To Develop an original strategy. . How will the venture address the needs / wants of the customer (the opportunity) Why will it serve them better than the competitors? (the innovation) How will demand be stimulated? Why can venture deliver in a way in which the competitor cannot? (competitive advantage) What is it about the venture that allows it to do this? (competence and abilities) Why will the competitors be unable to imitate? (sustainability)...
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1a Business Plan Planning - Young / Old Up Market High...

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