Body Shop International PLC 2001 Case Study Solution

Body Shop International PLC 2001 Case Study Solution - Body...

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Body Shop International PLC 2001 Case Study Solution - Introduction to Financial Modeling The first question that usually proposed for this case study is in regards to the revenue issue; What was the cause of the lack of growth in revenue during the late 90's? The 2nd question deals with the rapid growth in 2001; What was the cause of the rapid increase in sales in 2001 and what were the negative impacts of the rapid growth. Issues surrounding the lack of growth in revenue: In the early to mid 90's, the revenue growth for Body Shop was at least 20% each year. But by the late 1990's, the revenue growth fell to 8%. Body Shop was able to grow at a fast pace early in the decade because of the lack of competition. But by the end of the decade, the competition grew fierce. Another reason for the slow growth in the late 90's was the over expansion in the previous years. Almost every mall in America (and shopping street in Britain) had a Body Shop.
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Body Shop International PLC 2001 Case Study Solution - Body...

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