325_eng__entrep_syllabus_Win09-2(2)

325_eng__entrep_syllabus_Win09-2(2) - Northwestern...

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 E NGINEERING  E NTREPRENEURSHIP   325 W INTER 2009 Northwestern University Professor Werwath Session Date Topic Module and Description Reading /Cases Lecture/ Guest 1/ Jan 6 Introduction A Perspective on Entrepreneuring Video: Charlie Rose interviews leading VC on venture capital and technical entrepreneurship Read chapters 1 and 2 of text Entrepreneurship 1/ Jan 6 Finding a Business Start or Buy? Valuation Techniques The DAG Group. Buying a Going Business 2/ Jan 13 Evolving Ideas Selecting a Strategy Read chapters 3 and 4 of text Entire Business Cycle 2 Jan 13 Capital Structure Income Statement Workshop Note on the Financial Perspective: What Should Entrepreneurs Know? Clarion Optical Co. Read chapter 16-17 of text Impact of Financing Alternatives 3 Jan 20 More on Capital Structure Cash flow How to Write a Great Business Plan Clarion Optical Co. Accounting quiz due How to Write a Great Business Plan Guest speaker Larry Hayward of Cornerstone Angels Submit business idea-meet with professor Werwath by Feb 4 3 Jan 20 Product Development Elements of a Deal Heather Evans Read Chapters 5-9 of text Planning and Alternate Financing 4/ Jan 27 Product Pricing Target Markets and Introductory Pricing. Product lifecycles and the role of technology Joint Juice Read chapter 11 of text Linking Strategy and Pricing 1
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E NGINEERING  E NTREPRENEURSHIP  325 W INTER 2009 Northwestern University Professor Mark Werwath 4/ Jan 27 Distribution Building and Selling in a Corporate Environment Joint Juice Selling as a Systematic Process Deaver Brown Video (or watch off line) Product Launch 5/ Feb 3 Direct Selling Understanding the Buyer’s Needs Making a Sales Pitch Deaver Brown and Cross River, Inc. Personal selling Mark Wilson of Dale Carnegie will speak on selling Prepare and present a 5 minute overview of your team project to class (Quiz) 5/ Feb 3 Intellectual Property Who Owns the Idea? The Legal Protection of Intellectual Property Beta Golf. Read chapter 10 of text Rights and Obligations of Employees Guest lecturer attorney Session Date Topic Module and Description Reading/Cases Lecture/ Guest 6/ Feb 10 Intellectual Property How to Commercialize Beta Golf (continued) Guest speaker: Blake Johnston of DLA Piper 6/ Feb 10 Product launch Attracting the first customer Marcia Radosevitch and Health Payment Review: 1989 (A) Read chapters 12-14 of text Performance based Pricing Midterm exam 7/ Feb 17 Planning Selecting Advisors DigitalThink: Startup When and how to select advisors 7/ Feb 17 Making it Work Analyzing versus Operating Hiring Without Firing Explo Leisure Products Read chapter 15 of text Team Selection 2
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E NGINEERING  E NTREPRENEURSHIP  325 W INTER 2009 Northwestern University Professor Mark Werwath 8/ Feb 24 Leading Selection and Leadership Pioneers Die Broke Vinod Khosla and Sun Microsystems SpaceOne video Note on Building the Self- Sustainin g Firm 8/ Feb 24 Venture Capitalists How VC’s Think A Note on the Venture Capital Industry Google IPO Video
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325_eng__entrep_syllabus_Win09-2(2) - Northwestern...

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