DigitalThink_Spotlight - Truis Client Spotlight...

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Truis Client Spotlight DigitalThink, Inc. 1098 Harrison Street San Francisco, CA 94103 Quote: “DigitalThink is uniquely focused on helping customers achieve performance improvements that contribute to bottom line results. Our goal in working with Truis was to spotlight the business gains and efficiencies our customers are achieving via DigitalThink’s e- learning business solutions.” - Wendy Colby, Director, Marketing Communications, DigitalThink Program Details DigitalThink’s e-learning solutions produce measurable business results for the company’s Global 2000 clients. To increase the visibility of client successes, DigitalThink wanted to create a customer intelligence program focused on measuring business performance improvements. The company’s main goal was to provide its sales force with tools and metrics to shorten the sales cycle and support ongoing sales efforts. To meet those needs, the Truis program for DigitalThink focuses on the production of case studies and approved collateral.
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This note was uploaded on 10/14/2009 for the course IEMS 395 taught by Professor Bob during the Winter '09 term at Northwestern.

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