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Unformatted text preview: What should have been changed: 1. Try the product in a few stores in a certain location like the Northwest with offering of taste testing. Get feedback on the current product and adjust with maybe offering a lower calorie, sugar-free option for those health conscious users. 2. Make Packets easy to understand on the packaging how they are intended to be used. 3. Focus advertising on the elderly markets and older consumers. The name itself would not appeal to younger users and it is a product that should really only be used by those demographics. Any advertising could be done in the relatively cheap mid-day gameshow market which appeals largely to the 55+ crowd. 4. Market and sell the product in hospitals where the promotion could be done in exchange for some free product to get users hooked and knowledgeable about the product....
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This note was uploaded on 10/14/2009 for the course IEMS 395 taught by Professor Bob during the Winter '09 term at Northwestern.
- Winter '09