This preview shows page 1. Sign up to view the full content.
Unformatted text preview: the opportunity? How did Bob Reiss accomplish this? L-R 3. Would this approach have worked for Parker Bros or Milton Bradley? S-Z 4. As a result of his success, what should Reiss do now?...
View Full Document
This note was uploaded on 10/14/2009 for the course IEMS 395 taught by Professor Bob during the Winter '09 term at Northwestern.
- Winter '09