R_and_R_questions - the opportunity? How did Bob Reiss...

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R and R questions: First letter of last name: A-E 1. What factors created an opportunity for Bob Reiss and the TV guide game? F-K 2. What risks and obstacles had to be overcome by Bob Reiss in order to take advantage of
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Unformatted text preview: the opportunity? How did Bob Reiss accomplish this? L-R 3. Would this approach have worked for Parker Bros or Milton Bradley? S-Z 4. As a result of his success, what should Reiss do now?...
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This note was uploaded on 10/14/2009 for the course IEMS 395 taught by Professor Bob during the Winter '09 term at Northwestern.

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