chap16 - Technology Ventures : From Idea to Opportunity...

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Unformatted text preview: Technology Ventures : From Idea to Opportunity Technology Ventures : From Idea to Opportunity Chapter 16: Summary Summary How will a new venture generate revenue and achieve positive cash flow? The revenue and profit engines show how the firm will create powerful value for its customers and customers will enable the new firm to profit. Managing revenue growth is important. Also a firm needs a plan to harvest the benefits of its growing venture. Profit is the product of labor plus capital multiplied by management. You can hire the first two. The last must be inspired. Fost Technology Ventures : From Idea to Opportunity Chapter 16: Table 16.1 Revenue Model : describes how the firm will generate revenues. Five Revenue Models Sales Product Model Subscription (Member) Fee Model Advertising Revenue Model Transaction Fee Revenue Model Affiliate Revenue Model Technology Ventures : From Idea to Opportunity Chapter 16: Figure 16.1 Profit Model : the mechanism a firm uses to reap profits from its revenues. The Value of A Product and Profit Profit Cost Net Value Captured by the Customers Value of Product to the Customers Technology Ventures : From Idea to Opportunity Chapter 16: Figure 16.2 Business Model and Strategy Plans Resources and Competencies Innovation Operations and Processes Products Revenue Model Revenues Profit Model Profits and Cash The Revenue and Profit Flows from the Firm's Operations Technology Ventures : From Idea to Opportunity...
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This note was uploaded on 10/14/2009 for the course EECS 353 taught by Professor Sahakian during the Winter '05 term at Northwestern.

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chap16 - Technology Ventures : From Idea to Opportunity...

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