ITM REPORT - HANOI UNIVERSITY FALCULTY OF MANAGEMENT AND...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
HANOI UNIVERSITY FALCULTY OF MANAGEMENT AND TOURISM SWOT ANALYSIS BINH MINH PLASTIC COMPANY Head Quarter: 240 Hau Giang St, Ward 9, Dist 6, HCMC Tel: (84.8) 39690973 – 39694524 binhminh@binhminhplastic.com.vn Sale Network: Phuong Nga Store 313B Lac Long Quan St, Hà N i City Teacher: Nguyen Dang Hoang Student: Pham Minh Van Bui Thu Huong Nguyen Hang Nga Pham Thuy Trang
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
TABLE OF CONTENTS Executive summary. ...... ............................................................................ 1 Introduction of the company ............................................................................ 1 Current business ............................................................................ 1 Current products ............................................................................ 1 Target market(s) ............................................................................ 2 Current situation of the business. ..................................................... 2 SWOT analysis. .............. ............................................................................ 3 Strengths. ...... ............................................................................ 3 Weaknesses. . ............................................................................ 4 Opportunities ............................................................................ 4 Threats. ............................................................................................. 5 Conclusion and Recommendations. ................................................................... 5 Appendix and Reference ............................................................................ 6
Background image of page 2
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
EXECUTIVE SUMMARY In 1997, Binh Minh Plastics Joint Stock Company (BMP) was formed. After 10 years of its operation, BMP is in a position as the leader in the sales and distribution of plastic products in Vietnam. The purpose of the company is to take advantage of the latest technology as well as the skilled workforce to provide customers with high-quality products at a reasonable price. In 2008, BMP reached approximately VND 821 billion of revenue, more than 21 % compared to 2007 and profit after tax is VND 96 billion, up14% in comparison with the planned target ( Huong T.K 2009). According to Viet Capital Securities (2009), the financial performance of BMP will continue to growth in 2009 with the revenue reaching VND 906 billion and the profit after tax increasing by 15% compared to the previous year. With the aim of manufacturing high-quality products in accordance with international standards, BMP have bought modern assembly lines from America, Australia and Germany and effectively applied the quality management system ISO 9001: 2002 as well. By that way, Binh Minh products have taken customer trust in domestic market and in
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 11

ITM REPORT - HANOI UNIVERSITY FALCULTY OF MANAGEMENT AND...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online