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Project_Proposal_Sp09

Project_Proposal_Sp09 - BUAD307 LarsPerner,Ph.D,Instructor...

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University of Southern California BUAD 307 Lars Perner, Ph.D., Instructor Marketing Fundamentals Spring, 2009
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PROJECT PROPOSAL Name: Wong Ching Yee Florence E-mail: [email protected] Title of venture (e.g., product name or  brand name if new brand)  Organic Highways This project involves:  This is:  This venture is intended as  If this is for an existing firm, please specify the firm:   Click here to enter text. The main  realistic  revenue/profit  sources of this venture are intended to  come from  (please check all  significant  sources, but NOT sources that are likely  to be minor or are, reaslistically speaking,  unlikely to materialize)  Direct sale of the product or service to end users  Sale of the product to consumers through wholesalers,  retailers, and/or other distributors  Sale of the product as a component to manufacturers of an  end product  Franchising of service operation Licensing of technology to manufacturers/developers Advertising revenue Other --> Please specify:  Click here to enter text. If you checked more than one of the above, which source of  revenue/profit is likely to be the most significant one?  Franchising of service operation
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Do you have a rough idea of what this product  or service might cost the end customer If not,  that is acceptable for this stage of the project.  Please try to suggest an estimated price range,  even if it is large. If applicable, please consider  cost both to distributors, manufacturers if this is a  component, and the end customer. Please discuss  your reasoning as applicable.  The cost of the product does not only include the  purchase of raw food material, but also involve in  employee training. In order to maintain a reasonable  price of the venture, we will get the raw food  materials from the organic farms from mainland  China. Approximately, the cost to the end customers  would be around 4 to 8 US dollars per meal,  depending on their food choice. Please specify any existing firms, brands,  product categories, services, and/or  distributors that are likely to be  "close" or  direct competitors  against the proposed  venture.  That is, are there any other products,  services, or distribution channels that offer very  close substitutes? For example, Coca Cola and  Pepsi are direct competitors, producing much the  same thing. Mc Donald's and Subway are likely to be the direct  competitors again the proposed venture.  Please specify any existing firms, brands,  product categories, services, and/or  distributors that are likely to be  intermediate  level competitors  against the proposed  venture. 
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