Unit 1 - THE ROLE OF COMMUNICATION IN BUSINESS Fundamentals...

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THE ROLE OF COMMUNICATION IN BUSINESS Fundamentals of Business Communication: Unit 1
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Unit Objectives To understand the importance of communication skills in the business world To understand the major purposes for business communications To understand the steps in the communication process To understand potential barriers to communication and begin thinking of strategies to overcome them To understand the respective advantages and disadvantages of written vs. spoken communication To understand the fundamental differences between academic writing and business writing
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What Employers Want From www.jobweb.com Communication skills Strong work ethic Teamwork skills (work well with others) Initiative Interpersonal skills (relates well to others) Problem-solving skills Analytical skills Flexibility/adaptability Computer skills Technical skills
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Skills Employers Need From The Conference Board Corporate Voices for Working Family The Partnership for 21 st Century Skills The Society for Human Resource Management Oral Communication – 95.4% Teamwork – 94.4% Professionalism – 93.8%
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Skill Deficiencies in College Grads From The Conference Board Corporate Voices for Working Family The Partnership for 21 st Century Skills The Society for Human Resource Management Written Communication – 27.8% Leadership – 23.8% Professionalism – 19.6%
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How You’ll Spend Your Days From: U.S. Department of Labor
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The Reference Guide College of Business Administration 2009-2010 Fundamentals of Business Communication Resource Guide With contributions from the Business Communications Teaching Team Written by Carolyn E. Kerr
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Purposes of Communicating Inform Persuade Generate Goodwill
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Informative Communication Corporate policies Meeting agenda Progress report Product data sheet Employee manual Job description Annual report Event flyer Company newsletter
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