Module_F - E X TENDE D L E ARN IN G MOD U L E F B U I L D I...

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EXTENDED LEARNING MODULE F BUILDING A WEB PAGE WITH HTML Student Learning Outcomes Defi ne an HTML document and describe its relationship to a Web site. Describe the purpose of tags in hypertext markup language (HTML). Identify the two major sections in an HTML document and describe the content within each. Describe the use of basic formatting tags and heading tags. Describe how to adjust text color and size in a Web site. Describe how to change the background of a Web site. List the three types of links in a Web site and describe their purposes. Describe how to insert and manipulate images in a Web site. Demonstrate how to insert lists in a Web site. 1. 2. 3. 4. 5. 6. 7. 8. 9.
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F.2 Extended Learning Module F Introduction Creating a Web site . . . everyone seems to be doing it. Businesses create Web sites to sell products and services, provide support information, and conduct marketing activities. Individuals build Web sites for a variety of reasons. Some want a family Web site. Some want a Web site for their evening sports leagues. Your instructor has probably built a Web site to support your class. And we’ve created a Web site to support your use of this text. Whatever the case, building a basic Web site is actually not that diffi cult. If you want a Web site that supports product ordering capabilities, then you’ll need specifi c expertise, but putting up a Web site with just content is simple and easy. In this extended learning module, we’ll show you how. Before we begin, let’s discuss several important issues. First, be careful what sort of private personal information you include on your Web site. We defi nitely recommend that you do not include your social security number, your address, or your telephone number. You always need to keep in mind that there are almost 1 billion people on the Internet. Do you really want them all to know where you live? You also need to consider your target audience and their ethics. Having a Web site with profanity and obscene images will offend many people. And, more than likely, your school won’t allow you to build a Web site of questionable content. Even more basic than that, you need to consider your target audience and their viewing preferences. For example, if you’re building a Web site for school-age children, you’ll want to use a lot of bright colors such as red, blue, green, and yellow. If you’re targeting college students to advertise concerts and other events, you’ll want your Web site to be more edgy, with sharp contrasting colors (including black). Just remember this: The most elegant solution is almost always the simplest. Consider eBay’s Web site. eBay uses a very simple and elegant presentation of information. The background is basic white. You’ll see very little if any fl ashy movement. You’ll hear very little sound. eBay is one of the most visited sites on the Web today. And it’s making money with a very simple and elegant Web site.
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Module_F - E X TENDE D L E ARN IN G MOD U L E F B U I L D I...

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