ONLINE ADVERTISINGIntroductionOnline Advertising is a type of marketing strategy which uses the internet to obtain website user traffic and eventually deliver the marketing message that is intended for a particular target audience. Online Advertising uses useful application in defining markets for the purpose of customer attraction. Online Marketing has evolved since the inception of Windows 2000 up to date and has led to the expansion of large corporations through increase in revenues and profits globally.Online advertising is marketing strategy that uses the various features and tools available on the internet to target and deliver promotional messages to the right customers. There are many digitaltools such as websites, blogs, apps, social media, search engines, online that can support an organization’s marketing efforts. These online tools help a business reach a high number of potential customers because the internet has billions of users all over the world. Online advertising is also known as digital marketing, online marketing or internet marketing. Online Advertising is also referred to as internet advertising or digital advertising. The main advantage that companies obtain in adopting online advertising techniques is the wide promotionof products without considering any geographical limits. Online advertisements can generate revenue through different techniques such as;Cost Per Thousand – Advertisers pay when messages are delivered to a large audienceCost Per Click –Advertisers pay when a user clicks on an adCost Per Action – Advertisers pay when a certain action has been performedOnline Advertising is evolving globally and this is due to factors such as updates on market research, changing consumer needs, introduction of new technologies, and shifting marketing changes. This is how online advertising behaves as there is always something new to introduce tothe online market. In order to develop the best Online Advertising techniques, one has to be fast in market research and obtain training in online marketing to be more efficient in the field.Online Advertising StrategiesThese are some of the most effective Online Advertising Strategies used by many companies in online marketing;Target your Audience – This strategy is mostly used in promoting a products brand image. Businesses should ensure that they have targeted a specific audience in ensuring that their needs and wants are met. The presentations made on the product brand should also be intriguing to customers.