MktgResearchFinal

MktgResearchFinal - Survey & Analysis: Factors That...

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Click to edit Master subtitle style 10/16/09 Katie Blankinship Jessica Forrester Daniel Lee Nora Tayiel Kim Teate Survey & Analysis: Factors That Influence Where Students Study
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10/16/09 Executive Summary Study : determine factors that influence where a student chooses to study Methodology : 40 convenience surveys conducted online Major Findings : o Students that study in locations other than where they live often study on campus o Students who want access to beverages while studying also want access to food o Most students find it important to have access to a wireless internet connection while studying
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10/16/09 Introduction Research Objectives : o Survey a diverse group of students at Virginia Tech o Develop an understanding of what factors determine where students choose to study o Analyze data on factors such as: § Lighting § Noise § Comfort § Convenience
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10/16/09 Introduction Necessity: o Research is valuable to both the University and local businesses o Virginia Tech will have more insight as to what environments help students study o Local store owners can make profitable business decisions by adjusting to accommodate student desires o The value of the research obtained greatly outweighs the cost of conducting it.
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10/16/09 Introduction Limitations: o Only 40 students were surveyed and made
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This note was uploaded on 10/16/2009 for the course MKTG 4154 taught by Professor Staff during the Spring '08 term at Virginia Tech.

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MktgResearchFinal - Survey & Analysis: Factors That...

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