HM_PP_Slides_Ch12 - Communication.ppt - CHAPTER 12 COMMUNICATION IN SCHOOLS W K Hoy \u00a9 2003 2008 2011 COMMUNICATION IN SCHOOLS Four Caveats for

HM_PP_Slides_Ch12 - Communication.ppt - CHAPTER 12...

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CHAPTER 12 COMMUNICATION IN SCHOOLS W. K. Hoy © 2003, 2008, 2011
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COMMUNICATION IN SCHOOLS Four Caveats for Educational Administrators Communication is difficult to isolate from other administrative processes. Not all school problems involve miscommunication. Communication reveals, hides, and eliminates problems. Communication is a process that evokes action but is far from the substance of good administration. W. K. Hoy © 2003, 2008, 2011
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COMMUNICATION IN SCHOOLS Key Terms Communication – sharing ideas or attitudes in ways that produce a degree of understanding between two or more people. Message – the verbal or non-verbal cues or symbols that each communicator conveys. Channel – the vehicle, medium, or form in which a message travels. Sender – the person or generalized source sending a message Receiver – the destination of the message or the individual or deciphers it. Transmission – the actual sending and receiving of messages through designated channels or media. Encoding – using cognitive structures and processes to convert the intended message into symbolic form by the sender. Decoding – using cognitive structures and processes to retranslate the message by the receiver. Feedback – the message sent in response to the initial message; information that enables corrections (Ch. 1). Communication effects – the outcomes of the message exchange process. W. K. Hoy © 2003, 2008, 2011
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COMMUNICATION IN SCHOOLS W. K. Hoy © 2003, 2008, 2011 Sender (source, speaker, communicator) Receiver (reader, listener, communicator) Encoding Decoding Message In Channel Feedback General Model of Communication
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COMMUNICATION IN SCHOOLS One-way communication Unilateral - initiated by the sender and terminated by the receiver Common examples in schools Classroom lecture Exhortation by the principal PA announcements Administrative directive Advantages Emphasizes the skills of the sender and encourages administrators and teachers to think through, accurately articulate, and provide clarity to their ideas Imply strong linkages between communication behavior and action W. K. Hoy © 2003, 2008, 2011
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COMMUNICATION IN SCHOOLS Two-way communication Reciprocal – all participants in the process initiate and receive messages Common forms in schools Conversation Inquiry Debate Instruction (Socratic Method) W. K. Hoy © 2003, 2008, 2011
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COMMUNICATION IN SCHOOLS Individual Communication Competence Sending Skills Use appropriate direct language Avoid jargon and complex concepts Information must be clear and complete Build on or reorganize receiver’s cognitive schema Minimize noise from the physical or psychological environment Use multiple and appropriate channels of media Use face-to-face communication and redundancy when communicating complex messages W. K. Hoy © 2003, 2008, 2011
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