Psych150-Lecture20-4-2-2007 - PSYCHOLOGY 150 Professor...

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Professor Ozlem Ayduk 4/2/07 Lecture 20 ASUC Lecture Notes Online (formerly Black Lightning) is the only authorized note-taking service at UC Berkeley. Please do not share, copy or illegally distribute these notes. Our non-profit, student-run program depends on your individual subscription for its continued existence. These notes are copyrighted by the University of California and are for your personal use only. Sharing or copying these notes is illegal and could end note taking for this course ANNOUNCEMENTS Your exam is on Wednesday; I have office hours this week from 2-3:30. The review session is on Tuesday from 5-6 at 10 Evans. Today’s lecture will not be on Wednesday’s exam. LECTURE Social Cognitive Approaches to Personality. I want to provide the basic approach to social cognition, which offers a framework for the earlier theories of the course. I will be focusing in the next few weeks on contemporary research. Today I will provide the basic history, key concepts and a couple of demonstrations. Before the 1950s, behaviorism dominated in psychology and the study of the mind was ruled out because there were no scientific methods to study it. The mind, our thoughts and feelings were ruled out as unobservable phenomena and not a legitimate object of inquiry. The contemporary model focuses on a stimulus or environment and an organism’s processing of information about that stimulus and then a response generated by the organism. How the organism interprets the stimulus determines the response. The Cognitive Revolution. The cognitive revolution took place in the 1960s and was a reaction to the behaviorist approach; it coincided with the development of computers. So the mind created computers and used computers as an analogy for the functioning of the mind and to study the mind. Cognitive psychology saw the mind as an information processor like a computer and sought to understand the mental structures of the mind. Key Concepts First, categorization: we categorize things into groups of items that are similar to each other. This simplifies life; we have a category of “chair”. Chairs have legs and may have a back; we can identify different chairs based on the category. We don’t have to invent a new concept for each chair we encounter. Categorization makes for more efficient information processing. Prototypes are important in understanding categories; they are the best exemplars that represent the category. They are members that have the most defining features of the category. Birds have beaks, wings and can fly. So is a sparrow or a penguin more of a prototype? A sparrow is because it has a beak, wings, and flies; a penguin only has a beak and wings0. Second, it’s important to understand mental
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This note was uploaded on 04/02/2008 for the course PSYCH 150 taught by Professor Ayduk during the Spring '07 term at Berkeley.

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Psych150-Lecture20-4-2-2007 - PSYCHOLOGY 150 Professor...

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