SYD 3700 Exam 3 - M ass media Jurgen Habermas: structural...

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Mass media - Jurgen Habermas: structural transformation of the public sphere o Public sphere: where private people become public o Middle ages: 18 th century o Rise of capitalist structures Urban growth o Two factors contribute to creation of public sphere Spread of literature (printing press) Rise of social spaces (saloons, coffee houses, lodges) o Rise of rational- critical debate o “minority” Bourgeois started the first “ideal” public sphere( said it should be-) Equality: no status consideration- ideas stood on their own Inclusion: people affected should have a voice. Sincerity: no manipulation or ulterior motives Broadmindedness: all ideas should be considered. o Critique Dependent on education Sincerity? Can we have it? Rich, white, landowning, educated men o Consequences Civil society gets to articulate ideas Efficient Public consensus was a check against domination o Demise of the public sphere Economic, family, regional, political restructuring Rise of suburban life Rise of mass media Rise of leisure Refeudalization of society Manufactured concensus Culture industry o Popular culture is akin to a factory producing goods o Passive masses
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Needs False: created to serve capitalism True: freedom, creativity, happiness Instead of divided markets we get one o Lowest common denominators Kicks to the crotch We work with a lot of stereotypes Same bad guy recycled over and over More channels, same stuff Mystification of ethnicity o Based consumer needs so we accept cultural products Ones we accept get redefined o Intended for change to occur Question Emancipate ourselves Lead to demystification Culture Industry Continued - Social guidance films o Overt: not so subtle to social control o Covert: nowadays its more covert o Monomyth Joseph Campbell: The hero with a thousand faces Journey of the archetypal hero o Mythologies don’t have intrinsic value, but share structure. o Religious Mythologies: Osiris, Prometheus, Moses, Buddha, Christ o Adopted by Hollywood o Stages Individual ordinary world call to adventure strange world road trials severe challenge receives a great gift change real or ordinary world
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Criticized strange world because of mystification? - Limitations of Mass Media o Just world phenomenon Belief that the world is just Karma Witnessing unust action causes us to rationalize Victim must have had it comeing Cognitive dissonance CARLI (1999): story of Barb and Jack In both stories, participants said the catalyst was barb Victim Blaming Poor are poor because Blacks Women o Two major limitations Must follow narrative format Results in dichotomization (good vs. bad) In a country with mostly white people should most of the heroes be white? -
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SYD 3700 Exam 3 - M ass media Jurgen Habermas: structural...

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