solomon15_basic - CHAPTER 15 Creating Value Through Supply...

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Unformatted text preview: CHAPTER 15 Creating Value Through Supply Chain Management: Channels of Distribution, Logistics, & Wholesaling M A R K E T I N G Real People, Real Choices 15-2 Chapter Objectives Understand the concept of the value chain & elements in a supply chain Explain what a distribution channel is & what functions distribution channels perform Describe the types of wholesaling intermediaries found in distribution channels 15-3 Chapter Objectives Describe the types of distribution channels & the steps in planning distribution channel strategies Explain how logistics is used in the supply chain 15-4 Supply Chain Management The supply chain includes all firms that engage in activities that are necessary to convert raw materials into a good or service Supply chain management is the management of flows among the firms in a supply chain to maximize profitability 15-5 What Is a Distribution Channel? Series of firms or individuals that facilitate the movement of a product from the producer to the final customer Direct Manufacturer -> Customer Indirect Intermediaries: from wholesalers to retailers 15-6 Functions of Distribution Channels...
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solomon15_basic - CHAPTER 15 Creating Value Through Supply...

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