Psych150-Lecture26-4-23-2007 - PSYCHOLOGY 150 Professor...

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PSYCHOLOGY 150 Professor Ozlem Ayduk 4/23/07 Lecture 26 ASUC Lecture Notes Online (formerly Black Lightning) is the only authorized note-taking service at UC Berkeley. Please do not share, copy or illegally distribute these notes. Our non-profit, student-run program depends on your individual subscription for its continued existence. These notes are copyrighted by the University of California and are for your personal use only. Sharing or copying these notes is illegal and could end note taking for this course LECTURE Two Ways of Thinking. We have been talking about 2 ways of thinking and functioning cognitively, automatic and controlled processing. We have seen how crucial controlled processing is to self regulation and self control. We have also noted strengths and differences of each kind. Automatic processing is effortless, unconscious, requires no cognitive mediation; you encounter a stimulus and respond to it. Controlled processing is effortful and conscious, what we call self control. But we have limited resources to engage in controlled processing. We saw in experiments that once people engaged in controlled processing, it was hard to engage in it immediately afterwards. So the effort required is a disadvantage. Most self control is effortful; it’s harder to do than automatic processing. Automatizing Self Control as a Strategy. Can we develop rationales so that we can automatize self control strategies, so that self control becomes effortless. I am not talking about mindless automaticity, but automaticity that is strategic and done in the service of self control. Researchers distinguish two kinds of intention, goal intentions and implementation intentions. Goal intentions means you are just trying to accomplish a goal. So you have a goal to get an “A” on the exam, or the goal to exercise more. Implementation intentions (IIs) involve meeting a goal in a specific situation where you initiate action. You know when, where and in what way you are going to implement the goal. You know that you will exercise at 5 p.m. every day. The goal is tied to a specific situation where you will act. There is an if-then relationship by which you link a goal to a distinct behavior in a specific situation. You rehearse it in your mind several times and try to create an automatic link. You then have situational cues that are linked to specific behaviors and actions that link to intentional actions in situations. You create a mental link. Gollwitzer and colleagues asked subjects to write an essay about how they spent Christmas Eve and mail it in. There was an implementation intention group that was asked to make a commitment to write the essay at a specific time and place to write the essay, for example after Christmas at 5 p.m. you should begin writing. The control group was given no implementation intention. The dependent measure was how soon after
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Psych150-Lecture26-4-23-2007 - PSYCHOLOGY 150 Professor...

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