Scion Questionnaire

Scion Questionnaire - a. Dodg e Caliber b. Hond a Civic c....

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Toyota Scion Questionnaire Scion Questionnaire: 1) Age category a. 15-19 b. 20-28 c. 29-36 d. 36+ 2) Will you be the most likely primary decision maker in a car purchase? a. Definitely b. Possibly c. To an extent d. Not at all 3) Which car buying option are you most likely to use? a. Cash b. Financing c. Lease d. Timeshare 4) How much do the following factors influence your car purchase? a. Affordability/ Gas Mileage b. Customization c. Exterior styling d. Safety e. C omfort 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Toyota Scion Questionnaire f. Environmentally friendly 5) Based on the following factors, to what extent does your car reflect your: a. Status in society b. Taste/sense of style c. Value s d. Social responsibility 6) To what degree are you loyal to:
Background image of page 2
Background image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: a. Dodg e Caliber b. Hond a Civic c. Toyota Scion d.Honda Element e. Mazda 3 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 Toyota Scion Questionnaire f. Toyota Yaris 7) To what degree does the information you get from the following sources influence your car purchasing decisions? a.Internet b. TV c.Consum er Reports d. Peers e. Car Competitions/Shows f.Social Events PS: In the scale 1 to 5, 1 stands for the least and 5 stands for the greatest. 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5...
View Full Document

This note was uploaded on 10/20/2009 for the course MKT 544 taught by Professor Staff during the Fall '08 term at Iowa State.

Page1 / 3

Scion Questionnaire - a. Dodg e Caliber b. Hond a Civic c....

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online