Pharasim final draft

Pharasim final draft - Mission statement At Allstar we...

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At Allstar we strive to provide our customers with a product that is safe, effective and widely available at a competitive price. Mission statement
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Price is right where it should be
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The people seem satisfied
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Sales Report for Allround Mfr Sugg Retail Price $5.40 By Discount Schedule Price Units (mill.) Dollars (mill.) % Total Direct < 250 $4.32 8.3 35.8 8.3% < 2500 $4.05 38.6 156.2 36.4% 2500+ $3.78 17.2 65.0 15.2% Indirect/Wholesale $3.24 53.0 171.6 40.1% By Distribution Channel SF# Units (mill.) Dollars (mill.) % Total Direct Sales Indep Drugstores 10 5.8 24.8 5.8% Chain Drugstores 28 23.6 94.0 21.9% Grocery Stores 40 25.6 101.7 23.7% Convenience Stores 5 1.1 4.8 1.1% Mass Merchandisers 17 8.0 31.6 7.4% Indirect/Wholesalers 40 53.0 171.6 40.1% Total 117.0 428.5 100.0% Period ONE
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Promotion Report for Allround Promotion Allowance 17.0% Trade Rating 6.2 Co-op Advertising (000's) $1,800.0 % Participating 1.3% Point of Purchase (000's) $1,800.0 % Participating 4.3% Trial Size Exp. (000's) $0.0 # Mailed (000's) 0.0 Conversions (000's) 0.0 Coupon Exp. (000's) $5,200.0 # Redeemed (000's) 2,101.3 Coupon Amount 0.25 % of Total Sales 1.8%
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Income Statement for Allstar Manufacturer Sales 428.5 100.0% Promotional Allowance 72.9 17.0% Cost of Goods Sold 146.4 34.2% Gross Margin 209.3 48.8% 8.8 2.1% Advertising 18.0 4.2% Sales Force 6.7 1.6% Administrative 11.8 2.7% Total Marketing 45.3 10.6% Contribution after Marketing 164.0 38.3% Fixed Costs 64.2 15.0% Net Income 99.8 23.3% Next Period Budget 39.9 9.3% Note: Amounts are in millions of dollars.
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Period TWO Sales Report for Allround Mfr Sugg Retail Price $5.55 By Discount Schedule Price Units (mill.) Dollars (mill.) % Total Direct < 250 $4.44 13.5 60.1 12.3% < 2500 $4.16 42.4 176.3 36.1% 2500+ $3.89 18.9 73.5 15.0% Indirect/Wholesale $3.61 49.6 178.8 36.6% By Distribution Channel SF# Units (mill.) Dollars (mill.) % Total Direct Sales Indep Drugstores 11 6.5 28.9 5.9% Chain Drugstores 29 26.4 108.3 22.2% Grocery Stores 41 30.5 125.4 25.7%
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Promotion Report for Allround Promotion Allowance 18.0% Trade Rating 6.8 Co-op Advertising (000's) $3,000.0 % Participating 1.9% Point of Purchase (000's) $2,500.0 % Participating 5.9% Trial Size Exp. (000's) $500.0 # Mailed (000's) 349.9 Conversions (000's) 55.2 Coupon Exp. (000's) $5,200.0 # Redeemed (000's) 5,352.2 Coupon Amount 0.75 % of Total Sales 4.3%
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Income Statement for Allstar Manufacturer Sales 488.7 100.0% Promotional Allowance
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Pharasim final draft - Mission statement At Allstar we...

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