This preview shows page 1. Sign up to view the full content.
Unformatted text preview: marketing emphasis is on consumer awareness and wide distribution. Look into introduction and growth for the new products. Penetration pricing for allright. Maturity and decline for allround Brand equity helped the other two out Allround Plus geared toward cough Allright geared toward allergy/penetration pricing...
View Full Document
This note was uploaded on 10/21/2009 for the course MGMT 324 taught by Professor Firlej during the Spring '09 term at Calumet College.
- Spring '09