pharmaProduct - marketing emphasis is on consumer awareness...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Product Product line – OTC market- allround, allround+, allright Brand name Thought to be best in reducing fever and reducing coughs (find examples)**+* Comparatively high intentions on buying and even more purchases. Trade off graph allround provides the most relief. P218 low consumer learning – medicines are continuous innovations, normally new or improved and
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: marketing emphasis is on consumer awareness and wide distribution. Look into introduction and growth for the new products. Penetration pricing for allright. Maturity and decline for allround Brand equity helped the other two out Allround Plus geared toward cough Allright geared toward allergy/penetration pricing...
View Full Document

This note was uploaded on 10/21/2009 for the course MGMT 324 taught by Professor Firlej during the Spring '09 term at Calumet College.

Ask a homework question - tutors are online