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Unformatted text preview: if any side effects so they can quickly get back into their every day routine. Using the cold segmentation consumers are most satisfied with Allround. They also believe us to be the best in reducing fever and suppressing coughs. Our brand is the most intended to be bought and even more actually buy it. If we look at the tradeoff plot Allround provides the most relief and it is not even the most expensive. I hate to repeat my self but we have the most profitable product on the market with the biggest market segmentation for the cold market. At this point in time Allround is the best product on the market. It receives high satisfaction and it works better than our competitors plus it can also be used for other illnesses like coughing. Our competitor’s products can’t do that. They are more geared to curing one specific symptom....
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This note was uploaded on 10/21/2009 for the course MGMT 324 taught by Professor Firlej during the Spring '09 term at Calumet College.
- Spring '09