This preview shows pages 1–3. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Assignment 6 place Robert Buckman March 25, 2009 Management 324 marketing management Kasia Firlej 1. In what type of outlets are our products sold? Allround is sold in independent drugstores, chain drugstores, grocery stores, convenience stores, and mass merchandisers. 2. What is the size of each outlet? What is their growth rate? The grocery stores are the biggest in terms of sales with $731.6 million and a growth rate of 5.5% Next chain drug stores with sales of $559.8 mil and growth of4.5% Followed by independent drug store with $437 mil and growth of.3% Then we have the mass merchandisers selling $187.5 mill and growth of9% Finally convenience stores trail with $80.5 in sales and 4% growth. 3. Proportionately, which top 3 outlets provide the most growth? G-731.6*.055=40.238 CD-559.8*.045= 25.191 ID-437*.003=1.311 MM-187.5*.04=7.5 CS-80.5*.09=7.245 Grocery stores provide the most growth followed by chain drugstores and coming in third surprisingly...
View Full Document
- Spring '09