{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Assignment 5 Price

Assignment 5 Price - who buys less than 250 units 30 off to...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
iopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvb Assignment 5 Price Bob Buckman 3/9/2009 Mgmt 324 Marketing Management Kasia Firlej
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Allround’s competitive strategy is geared to the cold market because it is the most profitable. Our main competitors are B&B health care with their product Besthelp, Driscol Corp. who produces Dryup and finally Ethik Inc. who makes Extra. Allround is the most expensive At $5.29 followed by Dryup at $5.09 next is Besthelp at 4.89 and finally the cheapest is Extra at $4.49. Luckily for us price is not the main concern for those who are ill. The main concern is effectiveness and normally the cheap brands are not as effective. However price does hold the second or third place in the consumer’s decision criteria. The important thing is that is not first. we offer volume discounts to our distributor as incentives to stock our product. 25% off to any distributor
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: who buys less than 250 units. 30% off to distributors buying between 250-2500 units and finally 35%for 2500+units. I forgot about wholesalers who receive 40% discounts. Grocery stores take advantage of the wholesale discounts. Chain drugstores normally reach the 30% discount bracket. About our price, we have the most expensive product in the cold market however we learned that that is not always the main concern in the consumers mind. Price could be below effectiveness like it is in this case or it could be below value in the consumers decision criteria. For example the difference between book value and market value. I believe Allround brings value to the AllStar corporation and consumers may buy future AllStar products because it holds the AllStar name....
View Full Document

{[ snackBarMessage ]}

Page1 / 2

Assignment 5 Price - who buys less than 250 units 30 off to...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon bookmark
Ask a homework question - tutors are online