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Unformatted text preview: who buys less than 250 units. 30% off to distributors buying between 250-2500 units and finally 35%for 2500+units. I forgot about wholesalers who receive 40% discounts. Grocery stores take advantage of the wholesale discounts. Chain drugstores normally reach the 30% discount bracket. About our price, we have the most expensive product in the cold market however we learned that that is not always the main concern in the consumers mind. Price could be below effectiveness like it is in this case or it could be below value in the consumers decision criteria. For example the difference between book value and market value. I believe Allround brings value to the AllStar corporation and consumers may buy future AllStar products because it holds the AllStar name....
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This note was uploaded on 10/21/2009 for the course MGMT 324 taught by Professor Firlej during the Spring '09 term at Calumet College.
- Spring '09