key 04 - Ch.4 National Basketball Association Shooting for...

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Ch.4 National Basketball Association  Shooting for Overseas Success 1. What global attitude do you think the NBA and its member teams exhibit? Explain why this attitude has or hasn’t contributed to the NBA’s global success. The NBA and its member teams appear to exhibit the geocentric attitude, a world- oriented view that focuses on using the best approaches and people from around the globe. From this perspective, major issues and decisions are viewed globally by looking for the best approaches and people regardless of country origin. This attitude has contributed to the NBA’s success because the decision makers recognized that, in order to successfully transplant the NBA, they would have to use the best approaches and people no matter where they were from. They also tailored their product to best meet the needs of the various markets they were looking at. 2. What legal-political, economic, and cultural differences might be significant to an NBA team recruiting a player from a foreign country? How would you deal with these
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This note was uploaded on 10/21/2009 for the course FSD 6789 taught by Professor Vinh during the Spring '09 term at ITT Tech Flint.

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key 04 - Ch.4 National Basketball Association Shooting for...

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