Prelim_3_2007__answer_key_Form_B

Prelim_3_2007__answer_key_Form_B - AEM 240 Fall 2007...

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Unformatted text preview: AEM 240 Fall 2007 Marketing Prof. McLaughlin Prelim #3 FORM B Thursday, November 15, 2007 Cartoon Caption Contest Best Caption receives 3 bonus points on the prelim This exam consists of 2 parts 1. 33 multiple choice questions (only 30 count) 80 pts 2. Choice of 1 (only) of 2 Essays 20 pts 100 pts 1 Name: ID # Check if you are chewing gum right now. Marketing AEM 240 Prof. McLaughlin AEM 240 Fall 2007 Marketing Prof. McLaughlin 1. Which of the following statements about loss leader pricing is true? a. Loss leader pricing typically entails setting a higher product price to receive a higher margin per unit sold in exchange for a loss in market share b. Food retailers use loss leader pricing on turkeys at all times of the year except Thanksgiving c. Perfume is a loss leader for fashion houses because these companies sacrifice profits to make their brands more affordable to consumers d. Couture collections and fashion shows are considered loss leaders by leading fashion houses e. The sole purpose of a loss leader pricing strategy is to increase sales of the loss leader 2. A small electronics company manufactures a line of low to moderate quality stereo components that are distributed through wholesalers to mass market retailers such as Wal-Mart. The electronics company has begun production of a small line of high quality, professional studio model components. How should the small electronics company distribute its new products? a. use its established channel b. distribute directly to mass market retailers c. distribute through agents who sell to specialty electronics stores who will feature the new line d. sell directly to specialty electronics stores who will feature the new line e. cannot be determined from the information given 3. As explained in lecture, which of the following is not a drawback of flexible pricing? a. Flexible pricing can be difficult for consumers to understand b. Flexible pricing can be illegal 2 AEM 240 Fall 2007 Marketing Prof. McLaughlin c. Flexible pricing can alienate consumers d. Flexible pricing can lead to price wars among competitors e. all of the above are drawbacks of flexible pricing 4. According to the video clip of Trading Places (starring Eddie Murphy) played in lecture, agricultural products are typically sold in what type of market structure? agricultural products are typically sold in what type of market structure?...
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This note was uploaded on 10/21/2009 for the course AEM 2400 taught by Professor Mclaughlin,e. during the Fall '07 term at Cornell.

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Prelim_3_2007__answer_key_Form_B - AEM 240 Fall 2007...

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