Class notes

Class notes - Lucas Erickson, marketing Manager, 5 Gum,...

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Lucas Erickson, marketing Manager, 5 Gum, Wrigley Headquarters, Chicago. Market Segmentation: increases cost. - Geographic segmentation. o The price of a “grande” coffee frap at Starbucks differ in cities throughout the world. o Mean Joe Green, the boy and coke. The slogan “Have a coke and have a smile” - Bases for Segmentation o Mass marketplace. You have something that slopes down to the right, it’s the demand curve. Crossing that demand curve somewhere is the supply curve. Theoretically, if Coca-Cola has successfully segmented these markets, it can make more money. - Demographic o Age. There’s a special market for children, teen, college students, different adults, seniors, etc. o Example: you can easily imagine children influencing their parents on what they buy. o Example: The Kiddie persuaders Estimated value of household purchases directly influenced by children 4 to 12. Food and Beverage $82.39 B Play and leisure $16.86B … o Gender. Handy guide to the male shopper
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This note was uploaded on 10/21/2009 for the course AEM 2400 taught by Professor Mclaughlin,e. during the Fall '07 term at Cornell.

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Class notes - Lucas Erickson, marketing Manager, 5 Gum,...

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