Unit II Essay.docx - Running head Women on the Go 1...

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Running head: Women on the Go1“Women on the Go”IntroductionScarlet M. BlandColumbia Southern University
Women on the Go2IntroductionMany female consumers can only afford to shop for clothing at stores like JC Penny’s, Walmart, Target, and Kohl’s but there are those who are fortunate enough to shop at stores like Macys and Dillard’s. Then there are the elite members of society that have unlimited funding butare limited on time; these are the women that need our help. Women on the Go is a startup company that will make available a service that will provide the wealthy assistance with the selection and purchasing of their clothing/accessories. The clothing and accessories won’t be thecaliber that can be found in Target or Macy’s, they will be on a level that will attract the affluent of today’s society. The service we will provide will be top notch, individualized, and unique. Business ModelOur name, “Women on the Go’, is more than just a name it’s a business that is innovative and original. Sure there are many clothing companies, many online businesses but none that willoffer the product/service that we will be providing. Our business model will reflect how and what we will create, how we will deliver our products and services, and how we will capture our worth. In order to be successful our business model must be designed in a way that will unlock our value and convert it into a marketing success. We will accomplish this by unveiling a company that will bring to the customer clothing and accessories that will work for their day to day business as well as evening wear. Everything we offer will be luxury and with the highest ofquality. Our clients will receive the best of the best, nothing less will do.We exist because there are many wealthy consumers don’t have time or knowledge to create the perfect ensembles for the occasion in which it is needed. Our service will be provided through the use of personal stylist. The stylist will meet with the client and assess the needs as well as the measurements. Pictures will be taken in order to provide the perfect clothing line
Women on the Go3individualized for each client. There will be no duplicates. Each line will be specific with the clients’ preferred designer choices. The reason we are unique is that we will bring the entire ensemble ready to wear to the client, head to toe. For our clients’ money is no object so we will offer products that show that they have spared no expense to look great. “Innovation is the process of creating something new, which is also of value”, (Waltervanandel, 2018). Through innovation we will succeed in finding the value of our company creating success that we will sustain.Market Research StrategyMarketing research is identifying your target market, understanding the industry, the competition, and predicting the future. Its tantamount to having/reading a crystal ball but with more information. This information is gathered by conducting research. The world is constantly

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