module.3.session.3a.handouts

module.3.session.3a.handouts - 10/18/2009 Module 3:...

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10/18/2009 1 Module 3: E-Commerce Technologies & Applications Session 3: Usability Concepts Draw Customers In, Don’t Push Them Away Pair up with someone who is not on your project team. Ask them to describe: What organization & business activity is the focus of their project What information systems are used in this activity. Whether those systems support the activity well On a piece of paper write: What criteria were used to decide whether the systems support the activity well.
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10/18/2009 2 Usability is the efficiency and ease with which a visitor can complete the task he or she is visiting the website to accomplish. Usable systems and websites are Easy to learn Easy to use Seen by users as being helpful Is this is good website for a bookstore? http://www.angelfire.com/on2/jaysbookstall/ What problems do you see with the website? Would you be willing to order a book from this website? Why or why not?
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10/18/2009 3 Is this is good website for a bookstore? http://www.amazon.com/ What does this website do right/better? Would you be willing to order a book from this website? Why or why not? A 5% increase in customer loyalty can yield profit increases between 25% and 80% (Why?) Loyal, repeat customers cost less than new customers (Why?)
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module.3.session.3a.handouts - 10/18/2009 Module 3:...

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